SEE: INR 849,000 ELECTRIC CAR LAUNCHED IN INDIA

Business

India’s Tata Motors on Wednesday launched an electric model of its popular Tiago hatchback with a sticker price starting from 849,000 rupees ($10,370), making it the most affordable electric vehicle in the country.

Tata is the only automaker currently building EVs in India and the Tiago EV is expected to further its lead in the country’s electric car market, even if much of that success is due to government subsidies and high tariffs that have kept out imports.

The Tiago EV is significantly cheaper than India’s next most affordable EV – the electric version of Tata’s Tigor compact sedan which starts at around $14,940. China, however, has some EV models that start as low as 32,800 yuan ($4,525).

The operating cost of the Tiago EV is expected to be about a seventh of the gasoline version.

Tata is anticipated to gain market share in India with the Tiago EV, even though a large portion of the car’s success is likely attributable to government subsidies and high tariffs that have hampered imports. Tata is presently the only manufacturer producing EVs in that country.

The electric Tiago EV is far less expensive than the next most cheap EV in India, the electric Tigor compact sedan from Tata, with a starting price of about $14,940. However, certain EV models are available in China for as little as 32,800 yuan ($4,525).

It is anticipated that the Tiago EV will cost about a tenth of what its gasoline-powered equivalent does.

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